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Monday, February 17, 2014

More Entertaining Commercials: BMW Films Edition

Apparently, BMW is bringing back an old ad campaign: brand-integrated short films. The originals were entertaining car-chases, as in "The Transporter" (etc.):

Product placement is nothing new, but there are few good-quality and entertaining videos which are built around a product (unless you count cartoons built around children's toys, and few of those are really high-quality). In the age of YouTube (etc.), such commercials might actually make sense in a way that they probably didn't a few decades ago.

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