Apparently, BMW is bringing back an old ad campaign: brand-integrated short films. The originals were entertaining car-chases, as in "The Transporter" (etc.):
Product placement is nothing new, but there are few good-quality and entertaining videos which are built around a product (unless you count cartoons built around children's toys, and few of those are really high-quality). In the age of YouTube (etc.), such commercials might actually make sense in a way that they probably didn't a few decades ago.
No comments:
Post a Comment